Jeffrey H. Kass

Jeffrey Kass is a trial lawyer who focuses his practice on intellectual property, commercial litigation, and business counseling. He represents clients in trademark, patent, false advertising, trade secret, and copyright disputes, as well as technology, real estate, and other commercial matters. His experience spans industries including vehicle service contracts, organic and natural products, advertising, apparel, luggage, and consumer electronics.

Jeffrey handles preliminary injunctions, temporary restraining orders, jury and bench trials in federal and state courts, and proceedings before the U.S. Patent and Trademark Office and ICANN. He also serves as general counsel to startup and emerging companies, advising on business planning and related legal matters.

• Represented CarShield in trademark litigation involving keyword bidding on Google, obtaining a preliminary injunction against its largest competitor
• Defended a vehicle service contract administrator in a false advertising case involving $28 million in claimed damages, resolving the matter for $90,000
• Represented a vehicle service contract provider in a false advertising action brought by a state attorney general, obtaining complete dismissal of the claims
• Represented one of the largest U.S. retailers in patent litigation involving computer equipment, obtaining summary judgment of non-infringement
• Represented U2logic in copyright litigation involving software code, securing a favorable verdict following a jury trial
• Served as second-chair trial counsel for bebe, inc. in trademark litigation involving women’s apparel, obtaining an order after a bench trial requiring the defendant to cease use of the infringing mark

Publications

• Co-Author, “Dear Counsel, Meet Exhibit A: Your Client’s ChatGPT History,” Dickinson Wright Client Alert, March 2026
• A Rare ‘Spaghetti’ Software Code Copyright Decision,” Law360, June 25, 2015.
• Co-Editor and Author of Missouri Chapter, “Trade Secrets 50 State Survey,” DRI 2010
• Author, “Implications of Keyword Advertising,” For the Defense, August 2010.
• Chapter Author, “Trade Secrets and Agreements Not to Compete, A State-by-State Compendium,” DRI, 2009.
• Co-Author, “Revisiting Defense of Trademark Infringement Claims –Recent Case Law Update,” The Business Suit, May 2009.

Presentations

• Presenter, “The Top 10 IP Issues Every CEO Should Know,” Colorado Startup Week, September 2026
• Panelist, “Why Good People Do Racist Things,” GlobalMindED’s, June 2026
• Speaker, “Future of AI in E-Discovery, Ethical Considerations in AI Legal Practice,” Put Data First Ingenious Dataworks Conference, October 2025
• Speaker, “AI & Data Bias,” Put Data First Ingenious Dataworks Conference, October 2025
• Featured, “Keyword Bidding on Search Engines,” Dickinson Wright Minutes on the Matter, September 2023
• Presenter, “IP Protection Issues in the World of AI,” CiviCO Colorado Leadership Foundation, August 2023
• Guest lecturer on Intellectual Property Issues for Entrepreneurs, Washington University, UCLA, CU-Denver, Metro State University Denver, and The Ohio State University, 2008 – Present.
• Intellectual Property Issues for Entrepreneurs, The Commons on Champa, Campus for Entrepreneurship, May 2016.
• Trademark Litigation Bootcamp, DRI, 2016.
• How Do I Choose a Brand Name, Startup Denver, 2012.