Frank G. Long

Frank Long advises clients on the protection, management, licensing, and enforcement of intellectual property rights, with a particular focus on trademarks. He represents U.S. and international companies, franchise systems, and businesses of all sizes in matters involving trademarks, trade dress, false advertising, copyright, cybersquatting, and trade secrets.

Frank also represents clients in intellectual property disputes before courts, administrative tribunals, and arbitration panels. His practice includes managing worldwide trademark portfolios, developing global protection strategies, and handling licensing, merchandising, and transfers of patents, trademarks, copyrights, trade secrets, and domain names.

• Represents a major gaming company in the registration of its trademarks
• Represented a smoking products company through a successful jury trial involving affirmative trade dress and copyright infringement claims and the defense of false advertising claims under the Lanham Act
• Represented a major fruit products company in a precedential trademark opposition decision before the Trademark Trial and Appeal Board
• Secured a significant victory before the TTAB on behalf of a leading producer of rolling papers and smoking accessories
• Represented a plaintiff in federal trademark litigation involving bags, containers, and luggage, resulting in a successful settlement
• Represented clients in federal litigation involving trademark and copyright infringement, including actions against multiple defendants

Publications

• Author, “Protection From Cyber-Squatters in New .biz and .info Domain Names,” The Digital Edge, June 2001
• Author, “Domain Name Abuse,” Writer’s Digest, June 2001
• Author, “Trademarks: What’s Fair Use?” Writer’s Digest, September 2000
• Columnist, “Export Success,” Arizona Business Gazette, 1995-1997
• Author, “Using Foreign Representatives to Establish Export Sales Relationships,” The Practical Lawyer, December 1995
• Author, “Getting the Most Out of NAFTA,” The Practical Lawyer, July 1995

Presentations

• Speaker, “When Trademarks Fail, How Copyright and Other IP Can Save the Day,” INTA Annual Conference, May 20, 2018
• Interviewed on “Money For Lunch,” blogtalkradio, Broadcast in Business,August 29, 2014
• Speaker, “Thinking of Using a Dead or Abandoned Trademark?,” Arizona State Library, Archives and Public Records, June 24, 2014
• Moderator, “Three-Dimensional Shape Marks: Selection, Registration and Enforcement in the U.S.,” International Trademark Association (INTA), Hong Kong (May 2014)
• Speaker, “Best Practices for Effective Brand Development,” Franchise Expo South, Houston, TX, February 6-8, 2014; West Coast Franchise Expo, Anaheim, CA, October 24-26, 2013; International Franchise Expo, New York, NY, June 20-22, 2013; Franchise Expo South, Miami, FL, January 11-13, 2013; and West Coast Franchise Expo, Anaheim, CA, October 12-14, 2012
• Speaker, “Creativity or Piracy? Conflicts Between the First Amendment and Rights of Trademark, Privacy and Publicity,” Dartmouth Lawyers Association, CLE and Ski XX, February 2007
• Co-Moderator, “Strategies for Licensing Success Worldwide,” INTA Leadership Meeting, November 2002
• Speaker, “Legal 101 Seminar: License Agreements—Licensee Perspective,” Licensing Industry Merchandisers Association, June 2002
• Speaker, “What did I Just Buy? Intellectual Property in Business Transactions,” Copyright Due Diligence Issues, State Bar of Arizona Annual Convention, June 2002
• Speaker, “E-Commerce and Intellectual Property,” Maricopa County Bar Association, December 2001
• Speaker, “An Overview of Website Liability,” CLE International, e-Commerce The Law of e-Business, June 2001
• Speaker, “Digital Discovery,” State Bar of Arizona Annual Convention, June 2001
• Speaker, “What Every Business Should Know Before It Goes Online,” Maricopa County Bar Association, Continuing Legal Education, March 2001
• Speaker, “Domain Name Disputes: Update on the Uniform Dispute Resolution Policy,” INTA Leadership Meeting, November 2000
• Speaker, “Online Media and Media Law,” Arizona State University, Summer Journalism Institute, June 2000
• Speaker, “Intellectual Property and Bankruptcy,” State Bar of Arizona, Bankruptcy Law Section, April 2000
• Speaker, “The Anticybersquatting Consumer Protection Act of 1999,” State Bar of Arizona, Intellectual Property Section, March 2000
• Speaker, “Online Publishing: Legal Issues,” Arizona Newspaper Association Annual Meeting, October 1999
• Speaker, “Branding Strategies for State Parks,” National Association of State Park Directors Annual Meeting, September 1999