John Krieger was quoted in the Law360 article, “World Cup Brand Battles Will Outlast Spain's Title Victory.”

Dive into the world of marketing battles between FIFA and the cities and stadiums that hosted the World Cup games, making sure that only official sponsors were in the spotlight. John Krieger weighs in on the importance of vigilant brand protection against ambush marketing following high-profile sporting events, in which companies and individuals seek to capitalize on an event’s goodwill through unauthorized associations with its brands, sponsors, and trademarks, in the Law360 article, “World Cup Brand Battles Will Outlast Spain’s Title Victory.” He stated, “You can’t let your guard down, and you have to be vigilant in policing the brand itself.” Read more here.