John Krieger Quoted in Managing IP Article on Counterfeits

John Krieger shared his insights on Amazon’s newest policy to publish sellers’ business names and addresses in pursuit to fight counterfeit with Managing IP’s, Rani Mehta. Mehta, authored the article, “Amazon Takes New Stand Against Counterfeits, but Brands Want More,” bringing to light benefits and concerns that could potentially be paralleled with the new policy. 

On July 8th Amazon announced that they would begin to publish more information on sellers’ profile pages, including their business names and addresses, starting on September 1st. This idea is in hopes to fight against counterfeit and to help consumers make more informed shopping decisions. 

Amazon’s policy change is in good faith but it is unsure how limited its changes will be if sellers continue to post fake information. John Krieger is optimistic that the policy could still serve in diminishing the number of counterfeiters. Krieger says, “Although some counterfeiters will probably submit fake names and addresses, the policy could be a good deterrent for others. It will discourage a lot of people from going down that road and creating illegitimate products.”

Brand owners are happy about the new policy but Amazon will have to maximize its seller verification capabilities from the marketplace if it wants to appease trademark holders. Click here to read the full article on Managing IP.