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Dickinson Wright Assists Giraffe Foods Inc. in its Acquisition of Lounsbury Foods, a leading North American manufacturer of horseradish and seafood cocktail sauce

July 20, 2020
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    Overview

    Giraffe Foods Inc. (“Giraffe Foods”) (www.giraffefoods.com) has completed the acquisition of Lounsbury Foods (“Lounsbury”). Lounsbury is a leading North American manufacturer of horseradish and seafood cocktail sauce products with a rich family heritage spanning over 50 years of excellence.  The alignment of corporate culture and shared emphasis on culinary excellence between Giraffe and Lounsbury made the partnership an easy decision for both parties, and Giraffe is excited to continue to grow the Lounsbury business.  

    Tim Higgins, President of Lounsbury shared, “We are extremely happy with our decision to complete a transaction with Giraffe Foods and feel confident that our customers, and our family legacy, are in good hands.  Giraffe’s focus on innovation and quality will be a benefit to our customers and help to grow the combined business long-term.”

    The addition of the Lounsbury product portfolio and manufacturing capabilities broaden Giraffe’s offering to its foodservice, industrial and retail customers.  Giraffe is excited to offer its culinary innovation, unmatched R&D capabilities, and custom manufacturing platform to customers and markets that Lounsbury has traditionally served.

    “We look forward to welcoming Lounsbury’s customers and employees into the Giraffe family and continuing the industry-leading quality and service standards that are synonymous with the Lounsbury name.    

    The acquisition is consistent with our commitment to grow our capabilities and portfolio of product solutions by investing internally and by partnering with great companies like Lounsbury.  This marks an important step for Giraffe as we continue on our journey from great to elite, with our outstanding team, our core mission, and our values leading the way.” stated Ari Powell, CEO of Giraffe.     

    Dickinson Wright served as counsel to Giraffe Foods Inc. The team was led by Mark Redinger (Partner, Toronto) and Kathy Le (Senior Associate, Toronto). 

     

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